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For weeks Hanoian Bùi Trang Dung was unable to determine the place to take her household for trip final summer season.
“This place is gorgeous in the summertime, that place has many scrumptious meals and the opposite one is cheaper.” These have been the phrases that continuously ran within the 42-year-old’s thoughts.
She then got here throughout a bit of details about a music present by a well-known singer she cherished in Mù Cang Chải within the northern province of Yên Bái.
The vacation vacation spot immediately selected itself: It was to be Mù Cang Chải.
Earlier than and after the music present Dung and her household went round visiting some beautiful websites and making an attempt scrumptious native meals.
Like Dung, a younger man in HCM Metropolis and a gaggle of his pals impulsively determined to make a visit to Singapore subsequent March to attend Taylor Swift’s The Eras Tour and efficiently managed to guide tickets for it.
He instructed Việt Nam Information he had visited Singapore a number of instances and this time determined to go simply to look at the present.
After all, he and his pals would spend a number of days travelling across the “Lion Metropolis”, he mentioned.
In latest instances music tourism has grown extraordinarily fashionable.
In a report, USA’s futuremarketinsights.com predicted that the worldwide music tourism market would rise from US$5.5 billion final 12 months to $11.3 billion by 2032.
The “want for travelling with a function” had set off this increase, it mentioned.
“Social media influencers and bloggers choose travelling for leisure, leisure and content material, growing demand for music tourism.”
It additionally listed different causes like enhancing residing requirements and simply the love for music.
A picture taken earlier than South Korean lady band Black Pink’s Born Pink Tour in Hà Nội in July. Vacationer arrivals within the metropolis jumped 2.5-fold to 170,000, together with 3,000 foreigners, throughout their two-day concert events. — VNA/VNS Photograph Tuấn Đức |
In a report it printed in June, journey aggregator Agoda revealed there was an astonishing 814 per cent enhance in searches in Việt Nam for lodging in Singapore throughout UK rap band Coldplay’s live performance collection in January 2024.
The surge was additionally seen in neighbouring international locations like Malaysia and Indonesia, however Agoda’s search information signifies Singapore may also anticipate extra travellers from Hong Kong, Thailand, the US, Australia, India, the Philippines, and plenty of different locations.
“Music evokes quite a lot of ardour, and devoted followers are really outstanding as they are going to journey far and broad to see their favorite acts dwell,” Enric Casals, regional affiliate vice chairman Southeast Asia at Agoda, mentioned.
“This spike in lodging bookings is a testomony to the simple lure of dwell musical experiences, showcasing the profound influence they’ve on journey choices.”
To draw guests, Singapore plans to organise mega occasions together with music reveals comparable to Swift’s in March 2024 and one by American singer Charlie Puth final month.
Việt Nam, a possible vacation spot
The latest profitable reveals of well-known worldwide singers and bands like Black Pink’s Born Pink Tour in Hà Nội in July and Charlie Puth in Nha Trang and the fireworks pageant in Đà Nẵng present that Việt Nam is able to organising mega international reveals.
As well as, many performances will probably be organised in the long run of this 12 months, through which Irish band Westlife will carry out in HCM Metropolis in November, and the present’s tickets offered out inside hours.
A music efficiency in Nha Trang, attracting many individuals throughout the nation. Many music performances have been organised within the nation up to now this 12 months. — Photograph from baotintuc.vn |
Apart from, many provinces and cities efficiently organise small music reveals, and music tourism has been wholeheartedly embraced by locals, particularly throughout weekends.
Many well-known Vietnamese artists with a big fan base, like Mỹ Tâm, Hà Anh Tuấn, Đông Nhi, Hồ Ngọc Hà, Trung Quân Idol, Văn Mai Hương, and Hoà Minzy, select tourism locations like Đà Lạt, Hà Nội and HCM Metropolis to carry concert events.
Different locations are the northern provinces of Vĩnh Phúc and Yên Bái the place “Soul of Forest”, one of the crucial fashionable reveals, is organised, that includes many well-known singers.
Music reveals are usually carried out on massive levels. Nevertheless, reveals which can be “in the midst of nowhere” are getting a lot love from music followers searching for little getaways.
In accordance with music composer Vân Trình, who spoke to phunu.nld.com.vn, the brand new development gives music lovers with well-rounded experiences on each the ears and eyes.
Any scenic place will be changed into a stage, and followers are joyful so long as organisers guarantee the standard of the music.
The web site quoted one other film director Gin Trần as saying that music habits have modified after the pandemic, and mixing music and tourism can enrich all of the senses and supply a soothing impact.
A music efficiency in Đà Lạt. Many tourism locations organise music reveals as a method to draw guests. — Photograph Courtesy of Lululola Present |
In accordance with specialists, music tourism has been round in lots of western international locations however has solely just lately come to Việt Nam.
Music festivals comparable to “Tomorrowland”, “Coachella” and “Extremely Music” have attracted a lot of fans each time.
Well-liked Okay-pop bands, like BTS and BlackPink, have created a journey development with followers following their idols to each live performance.
When a live performance is held, music lovers buys ticket and fly out to the efficiency venue to assist their idols, they usually want lodging, meals and drinks, souvenirs, and different leisure.
Because it turns into a development, music reveals not solely publicise Việt Nam to the world but in addition play an essential function within the improvement of the tourism trade, particularly at a time when the nation hopes to develop the evening economic system.
The financial fallout of mega reveals, together with music performances, is big for everybody concerned.
The Hà Nội tourism authority mentioned vacationer numbers jumped 2.5-fold to 170,000, together with 3,000 foreigners, in July when there have been two days of BlackPink concert events within the metropolis.
Tourism revenues are estimated at VNĐ630 billion ($26 million).
Klook has seen big demand from all markets after revealing its collaboration with the Taylor Swift live performance in Singapore.
In Việt Nam, it noticed the set up of its app enhance by 80 per cent.
This demand would proceed to pump up till D Day, the corporate mentioned.
It did anticipate nice demand for the Klook Expertise Bundle, however it’s secure to say that was an understatement as greater than 600,000 followers from throughout the area eagerly waited in line and shelled out greater than SG$1,700 (US$1,240). It offered out inside a few hours.
Việt Nam accounted for the eighth highest variety of patrons globally, Klook reported.
American singer Charlie Puth at a present in Nha Trang in July. Many overseas singers have been flocking to Việt Nam to carry out this 12 months. — Photograph baotintuc.vn |
In an interview with Việt Nam Information, Nguyễn Huy Hoàng, basic supervisor of Klook Vietnam, mentioned his firm’s latest Journey Pulse survey discovered that travellers, particularly millennials and Gen Zs, crave genuine experiences, which are actually the primary consideration when planning a vacation.
“This contains mega occasions like concert events such because the Taylor Swift – The Eras Tour in Singapore,” he mentioned, mentioning that locations which leverage celebrities and entertainers’ fan bases appeal to guests from throughout the area.
“This touches on a brand new development section that may carry nice financial profit,” he mentioned.
“Flights, transportation and lodging are the primary issues to go up, adopted by F&B, retail, and different journey providers all through the occasion period.
“As occasion goers are likely to spend a number of days earlier than and/or after the precise occasion, they begin searching for different issues. That is when the vacation spot can upsell journey merchandise like sights, excursions and actions.
“Our personal information additionally means that when a vacationer attends a live performance or occasion, the incremental spending can vary from 4 to 5 instances the ticket worth, and most significantly, this incremental spend goes to native companies and the economic system.”
Irish band Westlife will carry out in HCM Metropolis in November, and the present tickets offered out inside hours. — Photograph Westlife FB fanpage |
To spice up tourism by main occasions, specialists urged studying from different international locations that organise such reveals.
Klook mentioned such occasions could possibly be leveraged to create an inflow of vacationers to Việt Nam too, benefiting native companies comparable to inns and eating places and stimulating the economic system.
However there’s a have to spend money on services, infrastructure and venues that needs to be well-equipped to host massive occasions like concert events and different performances.
The nation must also make good use of promoting channels to showcase its distinctive sights, landmarks and experiences and hyperlink them with the worldwide person base, Klook mentioned.
This publicity may encourage followers to discover varied locations and experiences and finally enhance tourism spending, it added.
Supply: VNS
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