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Finch Hatton MTB was formally launched at present (November 13), in what’s a major step for council’s cornerstone mountain bike trails undertaking.
The model was developed by award-winning vacation spot and advertising specialists Vacation spot Advertising and marketing Retailer (DMS) and Swell Design Group.
The launch was held on the Finch Hatton RSL with about 80 stakeholders, members of the general public and invited company in attendance.
Mackay Mayor Greg Williamson mentioned the model and advertising technique would deliver our new mountain bike trails to life, not simply right here within the Mackay area however world wide.
“It’s unbelievable to introduce the Finch Hatton MTB model to the folks of our area who’ve performed a serious function in its improvement,” Mayor Williamson mentioned.
“This model represents our area, and particularly the townships the place it’s based mostly, in appear and feel,” he mentioned.
“It additionally represents what mountain biking is all about – enjoyable, journey and the good open air.”
Vacation spot Advertising and marketing Retailer Director Carl Solomon mentioned DMS and Swell undertook in depth analysis, session and engagement with the group, native companies, business consultants and mountain bike riders to tell the model technique and artistic design.
“We have been extremely impressed by the excessive stage of engagement by the Mackay area all through our complete model improvement course of,” Mr Solomon mentioned.
“The optimistic response acquired throughout shopper testing is testomony to a stand-out model, worthy of a world-class path community and one that may resonate with the group in addition to with mountain bike riders from close to or afar,” he mentioned.
Mayor Williamson mentioned Finch Hatton MTB would put the Mackay area on the leisure and journey tourism map.
“When absolutely operational our trails are estimated to generate an extra 31,000 new guests, $18.1 million in customer spending and greater than 100 full-time equal jobs,” Mayor Williamson mentioned.
“Stage one of many trails, set to open earlier than Christmas, will embody the Finch Hatton Path Head web site, a pump monitor and 13.5 kilometres of airflow trails in Finch Hatton,” he mentioned.
“Stage two will likely be an 82-kilometre community that spans from Finch Hatton to Eungella with building forecast to begin in 2026.
“That is an thrilling time for our area and one other feather in our cap, making us probably the greatest locations on this planet to reside and go to.”
Carl Solomon, Vacation spot Advertising and marketing Retailer (DMS) Director, Mayor Greg Williamson and Scott Kelley of Swell Design Group excited to introduce the Finch Hatton MTB model to the area.
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