Thursday, May 23, 2024



The Coronary heart of Sneakers celebrates sneaker tradition whereas displaying how Foot Locker continues to play an integral position as an originator and chief within the sneaker neighborhood. Sneakers are greater than footwear, they seem to be a lifestyle, and on the heart of all of it you will discover Foot Locker – the worldwide house of all issues sneakers. Foot Locker’s iconic retailer associates, often known as Stripers, will proceed to be the connection between sneakers and the sneaker-passionate. The Coronary heart of Sneakers is an ongoing platform that may weave into the entire model’s campaigns, on-line and in-store experiences, community-rooted occasions, and extra shifting ahead.

“For almost 50 years, our genuine connection to sneaker tradition and our Stripers have been the magic behind Foot Locker,” stated Kim Waldmann, World Chief Buyer Officer at Foot Locker. “By The Coronary heart of Sneakers platform, created with our promoting company of report, Preacher, we’ll proceed to place the guts of our firm’s DNA entrance and heart in communities globally, creating an unmatched expertise solely discovered at Foot Locker.”

In tandem with The Coronary heart of Sneakers platform unveil, Foot Locker debuted its star-studded 2023 international vacation marketing campaign simply in time for the season of giving. With an unbelievable roster of NBA expertise, Foot Locker cements its management place on the heart of basketball and sneaker tradition. Within the marketing campaign, Foot Locker companions alongside Kevin Durant with Nike, LaMelo Ball with PUMA, Anthony Edwards with adidas, Steph Curry with Beneath Armour, in addition to international musician, Enisa, who all faucet Foot Locker’s Stripers as their all-star crew to convey “hype for the vacations”. Whether or not finishing an odd process, or celebrating a contemporary match, every star is aware of they will depend on the Stripers to convey the hype and pleasure this vacation season. Foot Locker’s Stripers proceed to be the guts of the purchasing expertise, as sneaker fans throughout the globe have lengthy regarded to them as their dependable specialists. Customers will see this high-reach marketing campaign throughout TV, digital out of house, YouTube, TikTok, Instagram and different social channels all through the vacation season.

  • Gentle up the vacations with Melo and PUMA here.
  • Ant’s Hype Crew with adidas here.
  • Get hype for the vacations with Enisa here.

Foot Locker continues to be the vacation spot for all issues sneakers, whereas providing the newest releases and must-haves for youths, teenagers and adults. Notable manufacturers to buy this vacation season embody Nike, Jordan, PUMA, adidas, On, New Steadiness, Hoka, Beneath Armour, UGG, Timberland and extra – finest sellers and trending silhouettes might be discovered on Foot Locker’s web site here.

Comply with alongside on Foot Locker’s social media channels for the rest of the marketing campaign to roll out within the upcoming weeks @footlocker and @footlockercanada.

Foot Locker, Inc. is a number one footwear and attire retailer that unlocks the “inside sneakerhead” in all of us. With roughly 2,600 retail shops in 26 nations throughout North America, Europe, Asia, Australia, and New Zealand, and a franchised retailer presence within the Center East and Asia, Foot Locker, Inc. has a robust historical past of sneaker authority that sparks discovery and ignites the facility of sneaker tradition by means of its portfolio of manufacturers, together with Foot Locker, Children Foot Locker, Champs Sports activities, WSS, and atmos.

SOURCE Foot Locker, Inc.

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