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Are you able to present an outline of how Air Serbia has navigated the challenges posed by the COVID-19 pandemic, and what methods have been employed to make sure the airline’s resilience?
CEO Jiri Marek: Air Serbia‘s response to the COVID-19 pandemic has been marked by resilience and adaptableness. We acknowledged early on that the aviation trade was going through unprecedented challenges. We adopted a multifaceted technique to make sure the airline’s survival and continued service to our passengers. Firstly, we prioritized the security of our passengers and workers. We applied stringent well being and security protocols, together with enhanced cleansing procedures, necessary mask-wearing, and social distancing measures. These steps had been essential in constructing and sustaining passenger confidence. Concurrently, we centered on price optimization. This concerned a cautious examination of our operations, fleet, and staffing ranges to make sure monetary stability throughout a interval of lowered demand. Air Serbia devoted all its sources to serving the nation and the individuals of Serbia.
Through the state of emergency, in collaboration with state authorities and organizations, dozens of particular repatriation and evacuation flights had been operated. These flights introduced again Serbian residents stranded at airports and in nations all over the world, whereas international residents had been repatriated to their residence nations. Over 10,000 individuals had been carried throughout that interval, and quite a few cargo flights delivered tons of of tons of medical gear and provides to our nation. One other key factor of our technique was flexibility.
The ever-changing nature of journey restrictions and passenger preferences required us to adapt swiftly. We launched extra versatile reserving and cancellation insurance policies to accommodate our clients’ altering wants.
Total, our means to navigate these challenges stemmed from a mix of security measures, cost-saving initiatives, adaptability, and a dedication to serving our passengers and neighborhood throughout tough instances.
What are your favourite locations you consider the Individuals ought to discover with Air Serbia?
CEO Jiri Marek: As CEO of Air Serbia, I’ve witnessed the various magnificence and wealthy cultural experiences that Serbia and the encircling area provide.
For Individuals seeking to discover with Air Serbia, I might advocate starting their journey in Belgrade, our vibrant capital. Belgrade is a metropolis of historical past and distinction, the place historic fortresses coexist with trendy nightlife.
From Belgrade, I encourage vacationers to enterprise additional into Serbia and the Balkans. Serbian mountains and spas, in addition to the northern province of Vojvodina, have an array of nice surprises for any passenger.
For Individuals seeking to discover with Air Serbia, I might advocate starting their journey in Belgrade, our vibrant capital.
Jiri Marek, the CEO of Air Serbia
The Adriatic coast, with locations like Montenegro and Croatia, affords breathtaking landscapes, crystal-clear waters, and historic treasures. Montenegro’s Bay of Kotor, also known as Europe’s southernmost fjord, is a real gem. Past that, exploring the historic and architectural wonders of cities like Sarajevo in Bosnia and Herzegovina or Skopje in North Macedonia could be extremely rewarding. These cities showcase the wealthy tapestry of cultures and histories that outline the Balkans.
In the end, the attraction of Air Serbia lies in our means to attach vacationers to those fascinating locations, permitting them to expertise the distinctive mix of historical past, tradition, and pure magnificence that this area has to supply.
Many vacationers prioritize consolation and luxurious when flying enterprise class. Might you elaborate on the premium facilities and companies that Air Serbia affords its enterprise class passengers?
CEO Jiri Marek: Air Serbia takes nice satisfaction in providing a long-haul business-class expertise that mixes consolation and comfort. Our enterprise class passengers take pleasure in a spread of premium facilities and companies designed to make their journey as comfy and pleasing as doable.
Firstly, our seats present passengers with ample house to calm down and sleep throughout long-haul flights. A part of our distinctive proposal is that our crew is getting ready your beds, together with the sheets, on request. We’re additionally offering the set of pyjamas on request.
Moreover, every seat encompasses a private leisure system with a number of films, TV reveals, and music, all accessible by a touchscreen interface.
Enterprise class passengers additionally profit from expedited check-in and safety procedures, permitting for a seamless journey expertise. Entry to our unique Premium Lounge at Belgrade Airport, in addition to community of lounges on different airports we cooperate with, gives a tranquil house to unwind earlier than a flight, with complimentary refreshments, Wi-Fi, and enterprise amenities.
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With regards to eating, our enterprise class passengers are handled to a culinary journey that displays the flavors of Serbia and the Balkans, in addition to chosen worldwide delicacies.
Our menus are fastidiously curated to showcase the area’s gastronomic range. Passengers can take pleasure in a number of premium wines and drinks to enhance their meal. To boost the general expertise, our devoted cabin crew gives customized service, making certain that each want is met all through the flight.
Whether or not it’s help with meal preferences, extra facilities, or some other request, our crew is dedicated to creating the journey memorable for our enterprise class passengers. In abstract, our enterprise class facilities embody comfy seating, in-flight leisure, unique lounge entry, beautiful eating choices, and customized service, all combining to create a premium journey expertise.
Might you inform us extra concerning the culinary expertise that enterprise class passengers can count on when flying with the airline? What’s your favourite expertise you’d advocate to a primary time enterprise traveler with Air Serbia?
CEO Jiri Marek: Air Serbia takes nice satisfaction in providing a particular culinary expertise to our enterprise class passengers, permitting them to savor the flavors of Serbia and the Balkans whereas having fun with the comforts of air journey.
Our enterprise class menus are thoughtfully curated to showcase the various and scrumptious delicacies of the area. This mixture of flavors gives a real style of Serbia and is a must-try for anybody exploring our tradition by delicacies. Nevertheless, our culinary choices lengthen past Serbian classics.
Passengers can even select from a spread of worldwide dishes, ready by our proficient cooks to the best requirements. We take nice care in choosing the best elements to make sure the standard and freshness of our meals. Complementing our culinary choices, we provide an in depth number of premium wines and drinks to boost the eating expertise.
Whether or not it’s a crisp white wine or a full-bodied purple, our wine listing is curated to pair completely with the various flavors of our menu. To cater to the preferences of our passengers, we additionally present flexibility in meal choices, accommodating dietary restrictions and particular requests. Our devoted cabin crew is skilled to supply attentive service, making certain that every passenger’s eating expertise is each pleasing and memorable.
Air Serbia is thought for its dedication to the area people. How does the airline assist native companies and showcase Serbian tradition and hospitality within the enterprise class expertise?
CEO Jiri Marek: At Air Serbia, our dedication to the area people and the promotion of Serbian tradition and hospitality are core ideas that information our operations, notably within the enterprise class expertise. We consider that the airline expertise ought to lengthen past the plane cabin and embody your complete journey, together with the moments spent on the airport and in our lounge.
Our objective is to be ambassadors of Serbian hospitality, showcasing the heat and friendliness for which our nation is thought.
Jiri Marek, the CEO of Air Serbia
We prioritize partnerships with native companies. This not solely helps the Serbian financial system but additionally permits us to supply distinctive, regionally sourced merchandise to our passengers. From the number of wines and spirits, the very best that Serbia has to supply.
In the end, our objective is to be ambassadors of Serbian hospitality, showcasing the heat and friendliness for which our nation is thought.
We wish passengers to go away our flights with not solely a way of consolation but additionally a newfound appreciation for the tradition and heritage of Serbia.
What key initiatives has Air Serbia undertaken to make sure passenger security and confidence in air journey in the course of the pandemic and past?
CEO Jiri Marek: Making certain the security and well-being of our passengers has all the time been a high precedence for Air Serbia, and this dedication has been additional amplified in the course of the COVID-19 pandemic and past. All through the pandemic, we applied a complete set of security measures to guard each passengers and our devoted workers. These measures included enhanced cleansing and disinfection protocols for plane. One other crucial facet of our security initiatives is air high quality.
Our Airbus fleet is supplied with air filtration techniques that flow into contemporary air each couple of minutes, making certain a excessive customary of cabin air high quality. We now have additionally labored carefully with well being authorities and worldwide organizations to remain up to date on the most recent pointers and greatest practices associated to COVID-19. This collaboration has enabled us to adapt our security protocols in real-time because the scenario developed.
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Wanting past the pandemic, we stay dedicated to sustaining the best security requirements within the trade. This contains ongoing coaching for our workers and investing within the newest security expertise to mitigate potential dangers and make sure the peace of thoughts of our passengers. Security isn’t just a protocol for us; it’s a elementary facet of our operations, and we spare no effort in upholding it.
Sustainability and environmental issues are more and more vital within the aviation trade. What steps is Air Serbia taking to cut back its carbon footprint and promote sustainable aviation practices?
CEO Jiri Marek: Air Serbia acknowledges the rising significance of sustainability and environmental issues within the aviation trade. As a part of our dedication to a greener future, we’re taking concrete steps to cut back our carbon footprint and promote sustainable aviation practices.
Probably the most important steps we’ve taken is the continual modernization of our fleet. These plane not solely scale back our environmental influence but additionally present a extra comfy and environment friendly journey expertise for passengers.
Past fleet modernization, we’re actively engaged on optimizing our flight routes to attenuate gasoline consumption. This contains utilizing superior navigation and air site visitors administration techniques to seek out essentially the most fuel-efficient paths, in the end decreasing emissions. Waste discount is one other space of focus. We’re working to attenuate single-use plastics on our flights and in our operations, with a objective of decreasing plastic waste. We’re additionally evaluating methods to enhance recycling and waste administration practices.
Lastly, we’re actively partaking with trade organizations and initiatives that promote sustainability in aviation. This contains taking part in carbon offset applications and supporting analysis into revolutionary applied sciences that may additional scale back the environmental influence of air journey. Our dedication to sustainability shouldn’t be solely about decreasing our carbon footprint but additionally about being accountable stewards of the atmosphere and contributing to a extra sustainable future for aviation.
Air Serbia has a protracted historical past of worldwide journey. Might you share some insights into the key achievements of the corporate?
CEO Jiri Marek: Air Serbia has a wealthy historical past of worldwide journey, and through the years, we’ve got achieved a number of important milestones. After a hiatus of 1 / 4 of a century, in June 2016, the service between Belgrade and New York was re-established. Air Serbia thus grew to become the one airline within the broader Balkan area with a direct service to the US. This historic milestone demonstrated the power of the enterprise technique and the conclusion of the nationwide airline’s imaginative and prescient, marking a brand new chapter in its operations.
On 9 December, 2022, Air Serbia commenced flights to Tianjin within the Folks’s Republic of China. This marked the reestablishment of a scheduled direct service to the Asian nation after a 22-year hiatus. The business service to China was the head of Air Serbia’s success in 2022.
On 17 Could 2023, after greater than 30 years of hiatus, the service between Belgrade and Chicago was re-established from Belgrade Nikola Tesla Airport. It was an vital day for the Serbian nationwide airline, Serbia, Belgrade, and your complete Western Balkans area.
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The third long-haul route of Air Serbia and the second in North America proved to be important and helpful to passengers from the very starting, contributing to improved enterprise, tourism, and all different connections between Serbia and the US.
Talking generally, our community enlargement has been outstanding. We now have constantly added new destinations to our route map, connecting Serbia to key cities throughout Europe, Asia, Africa and North America. This enlargement has not solely elevated our attain however has additionally enhanced connectivity for vacationers.
One other main achievement value noting is our contribution to the financial improvement of Serbia and the broader area. As a nationwide service, we play a significant position in facilitating commerce and tourism, driving financial development, and fostering worldwide partnerships. We take satisfaction in being a key driver of connectivity within the Balkans.
The aggressive panorama within the airline trade is ever-evolving. How does Air Serbia plan to take care of its place as a worldwide participant and differentiate itself from different carriers?
CEO Jiri Marek: Within the ever-evolving aggressive panorama of the airline trade, Air Serbia is devoted to sustaining its place as a worldwide participant by specializing in a number of key methods that set us aside from different carriers. Firstly, we prioritize service excellence. We put money into the coaching and improvement of our workers to make sure they ship top-notch service, and we always search suggestions from our passengers to establish areas for enchancment.
Moreover, we differentiate ourselves by our expansive community of locations. By constantly increasing our route map and exploring strategic partnerships and codeshare agreements, we provide passengers a variety of choices for connecting to locations worldwide. This connectivity is a major benefit for vacationers who worth seamless journeys.
Our Serbian heritage is one other key differentiator. We embrace and rejoice our tradition and traditions, infusing them into the passenger expertise. We goal to supply an genuine style of Serbia to all our passengers, making certain a novel and memorable journey.
Are you able to present an replace on any upcoming route expansions or partnerships that Air Serbia has deliberate to additional join vacationers to locations worldwide?
CEO Jiri Marek: We’re always increasing our community – solely a number of days in the past we added new route in Portugal, standard vacation spot of Porto. That’s our 23rd new vacation spot launched in 2023 solely.
Air Serbia is constantly working to boost our route community and forge strategic partnerships that profit our passengers and broaden our world attain. When it comes to route expansions, we’ve got a number of thrilling plans within the pipeline.
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Whereas I can’t disclose particular particulars right now, I can guarantee you that we’re actively exploring alternatives to attach vacationers to much more locations throughout Europe, Asia, Africa and North America.
These expansions won’t solely improve connectivity but additionally provide passengers a broader vary of choices for his or her journey wants. Moreover, partnerships are a key focus for us. By collaborating with different airways by codeshare agreements and alliances, we will present seamless connections to locations past our community. These partnerships improve the journey expertise for our passengers, enabling them to achieve a wider vary of cities and areas with ease. Moreover, we’re frequently evaluating alternatives for nearer cooperation with airports, tourism boards, and different stakeholders to advertise journey and tourism in Serbia and the encircling area. These partnerships goal to create a extra strong and engaging journey ecosystem for each home and worldwide vacationers. Whereas I can’t present particular particulars on upcoming expansions and partnerships at this second, I can guarantee you that Air Serbia stays dedicated to development and innovation, with the last word objective of enhancing the journey expertise for our passengers and connecting them to thrilling new locations all over the world.
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Air Serbia has a wealthy historical past and a powerful model identification. How does the airline plan to leverage its heritage whereas staying related in an ever-changing market?
CEO Jiri Marek: Air Serbia is the nationwide airline of the Republic of Serbia, the successor of the primary nationwide airline, Aeroput, established in Belgrade in 1927 and amongst ten world’s oldest airways that also function. It has been working underneath the present identify since October 2013.
Air Serbia’s wealthy historical past and powerful model identification are belongings that we maintain expensive and leverage strategically to remain related in an ever-changing market. One of many methods we harness our heritage is thru our dedication to showcasing Serbian tradition and hospitality. We consider that our tradition is a novel promoting level, and we incorporate it into numerous points of the passenger expertise.
We put money into modernizing our fleet, upgrading our expertise, and constantly enhancing our companies to fulfill the evolving wants of vacationers.
Jiri Marek, the CEO of Air Serbia
From the second passengers step on board, they’re immersed in Serbian traditions, whether or not by the delicacies, music, or the heat of our cabin crew. One other facet of our heritage that we worth is our place as a nationwide service. This heritage carries a way of accountability to our residence nation and the broader area. We actively interact in initiatives that assist financial improvement, tourism, and connectivity in Serbia and the Balkans. This not solely aligns with our heritage but additionally strengthens our place as a significant contributor to the area people.
Whereas we embrace our heritage, we additionally acknowledge the necessity to adapt to altering market dynamics and passenger preferences. We put money into modernizing our fleet, upgrading our expertise, and constantly enhancing our companies to fulfill the evolving wants of vacationers. This mix of custom and innovation permits us to strike a stability between honoring our heritage and staying related in a aggressive trade. In essence, our heritage shouldn’t be a static factor of our identification however a dynamic pressure that informs our values and guides us in offering a novel and up to date journey expertise.
Within the realm of security and safety, what measures is Air Serbia taking to make sure the well-being of passengers and workers, particularly in mild of rising threats and challenges?
CEO Jiri Marek: Security and safety are paramount issues for Air Serbia, and we take a complete strategy to make sure the well-being of our passengers and workers, particularly in mild of rising threats and challenges. It is likely to be attention-grabbing that Air Serbia was lately among the many first airways to signal the IATA Security Management Constitution.
Our security measures start with rigorous coaching for our cabin and flight crews. They’re well-prepared to deal with a variety of conditions and emergencies. This coaching covers all the pieces from in-flight medical emergencies to safety protocols. We additionally work carefully with airport authorities and legislation enforcement companies to take care of a excessive degree of safety in any respect our locations. This contains common safety audits, screenings, and collaboration with worldwide safety organizations.
Our passengers can believe that we prioritize their well-being above all else.
Jiri Marek, the CEO of Air Serbia
We frequently replace our expertise and collaborate with specialists within the area to remain forward of potential threats. Moreover, we actively monitor world safety developments and adapt our procedures accordingly. This contains changes to our route planning and operations in response to geopolitical or security issues.
Our dedication to security and safety extends to the in-flight expertise. Our plane are geared up with superior security options, and our cabin crew is skilled to deal with numerous situations to make sure passenger security. In the end, our passengers can believe that we prioritize their well-being above all else.
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Are you able to share any insights into Air Serbia’s dedication to company social accountability and its contributions to the communities it serves?
CEO Jiri Marek: As I already talked about, the significance of getting a nationwide service was clearly seen in the course of the pandemic when Air Serbia carried over 10,000 individuals and arranged quite a few cargo flights with tons of of tons of medical gear and provides.
Normally, company social accountability is a core precept at Air Serbia, and we’re devoted to creating significant contributions to the communities we serve. For the final three years, Air Serbia participates in this system of the Authorities of Serbia entitled “My First Wage” created to encourage the employment of younger individuals with out prior work expertise.
Air Serbia on Social Accountability: Considered one of our main areas of focus is schooling. We consider in investing sooner or later
Jiri Marek, the CEO of Air Serbia
Considered one of our main areas of focus is schooling. We consider in investing sooner or later, and we carefully cooperate with numerous Serbian academic entities. This contains partnerships with faculties and internships for promising college students. In cooperation with the Ministry of Building, Transport and Infrastructure, based mostly on the protocol on cooperation signed between the Ministry and the College of Belgrade, Air Serbia participates in this system for a three-month internship in our firm.
We’re proud to be given the chance to welcome proficient college students of their remaining yr of undergraduate and grasp research, arriving from the Colleges of Economics, Regulation, Organizational Sciences and Transport and Site visitors Engineering. Air Serbia strongly believes in offering sensible data, abilities, and invaluable work expertise to bold younger professionals throughout their research, who will get a novel alternative to develop in a dynamic trade. Air Serbia acquired extra college students than some other firm taking part on this program. Our workforce displays the various communities we serve, and we actively promote an inclusive office tradition.
We strongly advocate gender equality by the truth that ladies comprise 48 per cent of the full variety of staff, whereas the administration positions have an equal variety of men and women, 50 per cent every.
Lastly, we acknowledge the significance of tradition and the humanities in our society. We assist cultural occasions, native artists, and showcase Serbian tradition on our flights. This not solely enriches the cultural panorama but additionally promotes a deeper understanding of our heritage.
Company social accountability isn’t just a field to test for Air Serbia; it’s a elementary a part of our identification. We try to be a accountable company citizen, making a optimistic influence on the communities we contact, and fostering a greater future for all.
What’s the greatest lesson in management you might have discovered on this job?
CEO Jiri Marek: All through my tenure as CEO of Air Serbia, I’ve had the privilege of studying many helpful classes in management. Nevertheless, if I had been to pinpoint essentially the most important lesson, it will be the significance of agility.
Adaptability is a crucial management trait that I’ve discovered to worth immensely.
Jiri Marek, the CEO of Air Serbia
The aviation trade is dynamic and intensely unstable, topic to speedy adjustments in expertise, rules, and market circumstances. This was particularly evident in the course of the COVID-19 pandemic when the trade confronted unprecedented challenges. In such instances, with the ability to pivot and make powerful selections rapidly is important for the success and survival of an airline.
Efficient management within the face of uncertainty requires the power to evaluate conditions objectively, collect knowledge and insights, and make knowledgeable selections swiftly. It means staying attuned to the wants and issues of each passengers and staff, whereas additionally preserving a long-term strategic imaginative and prescient in thoughts.
Moreover, adaptability extends past disaster administration. It’s about constantly evolving and enhancing our operations, companies, and techniques to fulfill the ever-changing expectations of our passengers and the calls for of the market.
Adaptability is a crucial management trait that I’ve discovered to worth immensely. It not solely helps us navigate challenges but additionally positions us to grab alternatives and drive optimistic change within the aviation trade.
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