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Aiming to create constructive and transformational influence on the group by means of introduction of financial, social and setting group initiatives and programmes, aligned with United Nations Sustainable Growth Targets (UN SDGs)
Miral continues to ship sustainable, long-term worth, contributing to Abu Dhabi’s positioning as world tourism hub
ABU DHABI, UAE, Sept. 20, 2023 /PRNewswire/ — Miral, Abu Dhabi’s main creator of immersive locations and experiences, right now introduced the launch of its sturdy Company Social Accountability (CSR) technique for the group, centered on creating constructive influence throughout society. Impressed by its long-standing dedication to the folks and communities it serves, the technique will launch and implement over 80 financial, social and setting initiatives and programmes over the subsequent two years, throughout the enterprise and all of the Group’s subsidiaries – Miral Experiences, Miral Locations, Yas Asset Administration.
To view the Multimedia Information Launch, please click on:
https://www.multivu.com/players/uk/9202751-miral-launches-corporate-social-responsibility-strategy/
Mohamed Abdalla Al Zaabi, Group CEO, Miral, commented: “Miral has all the time been dedicated to creating world-leading experiences that not solely speed up the belief of the Emirate’s tourism development and contribution to the trade’s ecosystem, but in addition to have a constructive influence on the communities during which we function. With the launch of this new group technique and framework, we’re underpinning our dedication, making it integral to how we function and guaranteeing that we’re taking essential motion throughout our complete enterprise, to profit three key teams – folks, group, and the setting – serving to to attain our long-term aim of sustainable improvement. By aligning our focus areas with the United Nations Sustainable Growth Targets, we may also help set up and promote Abu Dhabi’s main place as a worldwide vacation spot in eco-tourism and sustainable tourism.”
In the previous couple of years CSR has seen growing relevance to companies and stakeholders the world over. Within the UAE, the CSR UAE Fund was fashioned in 2018 with the imaginative and prescient to ascertain the UAE as a worldwide chief in Company Social Accountability. As such, Miral has developed its group technique to deal with contributing in the direction of society and the setting by means of progressive and sustainable group interventions, carefully aligned with the United Nations Sustainable Growth Targets and overseen by a devoted steering committee. Over the subsequent two years, Miral Group will intention to turn out to be a extra socially accountable group by selling, supporting, and implementing greater than 80 strategic and transformative initiatives for the communities within the areas it operates, underpinned by sturdy measurement mechanisms for steady enchancment.
The group technique is devised beneath eight key pillars which straight align with the UN Sustainable Growth Targets – Talent Growth & Livelihood, Training, Social Welfare, Well being & Wellness, Promotion of Sports activities, Arts, Tradition & Tourism, Surroundings and Animal Welfare. These pillars are additionally aligned with Miral Group’s model pillars which it launched together with its new visible identification in October final yr – folks, the significance of the dedication and fervour of Miral’s workers to carry to life its concepts and the way Miral is devoted to their improvement; group, how Miral’s experiences and locations positively influence the communities and cultures it serves; and setting, reflecting how Miral considers the environmental influence of its locations and experiences and balances development with a sustainable future.
Miral Group will proceed to announce and launch new initiatives beneath its group CSR Technique over the approaching months in addition to key progress milestones. Guided by its ambition to be a customer-centric, progressive, and environment friendly organisation, past its group CSR commitments Miral’s technique for the subsequent 5 years will probably be fuelled by its deal with persevering with to develop and develop Yas Island as a profitable vacation spot in addition to delivering new leisure and leisure locations and ventures that generate sustainable worth, whereas contributing to the diversification of Abu Dhabi’s economic system.
For extra info, please go to: miral.ae/our-commitment.
About Miral:
Miral Group is the main creator of immersive locations and experiences in Abu Dhabi, that contributes to the expansion of the leisure and leisure trade and Abu Dhabi’s financial diversification. It conceives, creates, operates, and manages immersive locations and experiences that appeal to guests from the world over to create unforgettable reminiscences, accelerating the belief of the Emirate’s tourism imaginative and prescient and development.
Liable for the event of Yas Island and overseeing Saadiyat Island’s Vacation spot Administration Technique, Miral’s portfolio of world-class property incorporates leisure, leisure, tradition, sport, eating, retail, and hospitality experiences, aiming to ship tens of millions of memorable moments for residents and worldwide visitors alike. These embrace SeaWorld Yas Island, Abu Dhabi, Ferrari World Yas Island, Abu Dhabi, Warner Bros. World™ Abu Dhabi, CLYMB™ Abu Dhabi, Yas Waterworld Abu Dhabi, Yas Marina, and Yas Bay Waterfront, dwelling to the UAE’s largest indoor multi-purpose venue Etihad Area, amongst others. Miral additionally has a number of tasks being developed on Yas Island and throughout the emirate, together with teamLab Phenomena Abu Dhabi, Pure Historical past Museum Abu Dhabi, and a Harry Potter themed land inside Warner Bros. World Abu Dhabi.
Miral Group encompasses three subsidiaries: Miral Locations, which promotes distinctive locations; Miral Experiences, which operates a various portfolio of world-class, award-winning immersive experiences; and Yas Asset Administration, which operates and manages a portfolio of vibrant locations together with F&B, retail, marinas and hospitality properties throughout Yas Island.
For extra info, go to www.miral.ae
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SOURCE Miral
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