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The Tourism Promotions Board (TPB) Philippines, the advertising and marketing and promotions arm of the Division of Tourism (DOT), held its company social accountability exercise final August 23-24, 2023 because the company continues to strengthen its dedication to sustainable tourism. The CSR program was accomplished in partnership with Haribon Basis, which offered correct consciousness coaching, academic classes, and hands-on environmental actions for the individuals within the La Mesa Nature Reserve and the Southern Sierra Madre Mountains. Content material creator Cha Ocampo additionally joined TPB’s CSR program, as one of many main advocates for environmental consciousness within the Philippines.
![The Tourism Promotions Board (TPB) Philippines recently conducted a CSR program in partnership with the Haribon Foundation. The TPB employees participated in proper awareness training, educational sessions, and hands-on environmental activities in the La Mesa Nature Reserve and the Southern Sierra Madre Mountains.](https://outoftownblog.com/wp-content/uploads/2023/09/Photo-1-700x467.jpg)
This system kicked off within the La Mesa Nature Reserve the place individuals went by means of a guided tour of the Petron Path. This immersive exercise served as a possibility for them to study extra in regards to the Philippine native bushes and perceive the species’ significance in sustaining biodiversity.
TPB additionally participated in a neighborhood native nursery exercise in Tanay, Rizal to review how seedlings are accurately ready for planting. Facilitators and neighborhood companions guided the TPB individuals to extend their information of forest restoration.
![Guided by the facilitators and community partners, TPB participated in a community native nursery activity in Tanay, Rizal to study how seedlings are correctly prepared for planting.](https://outoftownblog.com/wp-content/uploads/2023/09/Photo-2-700x1049.jpg)
Environmental advocate and content material creator Cha Ocampo shared that the extra individuals learn about nature, the extra they’re able to perceive find out how to preserve it. “As we had been educated throughout the CSR program, we discovered that native bushes assist get better and, on the identical time, broaden forest habitats for native species of vegetation and animals. In addition they shield watershed and freshwater assets to help the livelihood of native individuals. All of those new learnings are essential data for forest conservation,” she stated.
Aside from investing in environmental schooling, TPB additionally joined the Forest for Life Motion’s Undertake-A-Seedling Program on August 24, 2023. Via this program, TPB was in a position to plant 1,250 native seedlings within the Southern Sierra Madre Mountain Vary positioned in Brgy. San Andres, Tanay, Rizal. This system additionally included neighborhood coaching and nursery institution, livelihood incentives, website preparation, and upkeep and monitoring of the seedlings for 3 years.
![TPB’s CSR program included community training and nursery establishment, livelihood incentives, site preparation, maintenance and monitoring of the seedlings for three years.](https://outoftownblog.com/wp-content/uploads/2023/09/Photo-3-700x467.jpg)
These CSR actions are essential to preserving the longest mountain vary within the Philippines: the Sierra Madre. The Sierra Madre Mountain Vary will not be solely a inexperienced tourism vacation spot but in addition a water supply and a barrier in opposition to sturdy storms for a number of cities. Thus, studying about native bushes and planting native seedlings within the Sierra Madre Mountain Vary may also help protect its magnificence for future generations and likewise shield the lives of assorted Filipinos.
“These CSR applications are aligned with the Tourism Promotions Board’s aim of creating the Philippines a sustainable and uniquely numerous journey vacation spot. It is crucial for our staff to immerse themselves into these conservation actions. TPB acknowledges that the Sierra Madre Mountain Vary performs an important function within the native tourism business and the on a regular basis lives of Filipinos. Thus, we wished to guard the nation’s longest mountain vary by educating ourselves on conservation practices and planting native bushes on the Sierra Madre,” stated TPB’s Chief Working Officer Margarita Montemayor Nograles.
![TPB participants and Haribon Foundation facilitators doing a tree planting activity.](https://outoftownblog.com/wp-content/uploads/2023/09/Photo-4-700x1152.jpg)
The native tree trek, neighborhood native nursery exercise, and unique tree planting undertaking are a few of the CSR applications that TPB has engaged in since 2015. The truth is, TPB already performed 26 actions from Luzon to Mindanao for this yr’s CSR program. TPB will proceed to participate in environmental and community-based initiatives, in dedication to its aim of supporting inexperienced and sustainable tourism.
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