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- · For the ASEAN Summit, Hyundai Motor Group labored with a high-profile Ok-graffiti artist to create 23 artwork automobiles wrapped with Busan symbols and the slogan ‘BUSAN is Prepared’
- · Wrapped IONIQ 5, IONIQ 6, and different fashions are driving across the summit space and main sights, selling Busan as a candidate to host the 2030 World Expo
- · Screened promotional movies at airports and on billboards in main areas of Jakarta to emphasise Busan’s dedication to internet hosting the Expo
- · The Group is dedicated to supporting Busan’s bid for Expo host metropolis
SEOUL/JAKARTA, September 4, 2023 – Hyundai Motor Group (the Group) created ‘artwork automobiles’ with a famend cultural graffiti artist to advertise the Korean metropolis of Busan’s bid to host the 2030 World Expo. The colorfully adorned automobiles could be seen across the 43rd ASEAN Summit venue and in vacationer areas of Jakarta, Indonesia, September 5–7, 2023.
For the venture, the Group chosen Hyundai Motor’s battery electrical fashions IONIQ 5 and IONIQ 6, and Genesis luxurious model’s Electrified G80 sedan in addition to Hyundai STARGAZER X MPV, a variant mannequin of final yr’s ‘Indonesia Automotive of the 12 months,’ for aligning with Busan’s imaginative and prescient for a sustainable World Expo.
To create 23 artwork automobiles for the ASEAN Summit, the Group collaborated with a number one Korean graffiti artist referred to as ‘JAY FLOW,’ who has been artistically lively in Korea and overseas because the 2000s and has contributed to the globalization of what’s referred to as ‘Ok-graffiti’.
The artwork automobiles are wrapped within the author’s shiny, cheerful graffiti design on the entrance and sides of the autos with photos and symbols representing Busan, such because the Gwangan Bridge and seagulls, together with the slogan ‘BUSAN is Prepared’ to draw guests to the town.
The Group plans to function the artwork automobiles close to the ASEAN Summit venue and round main sights in Jakarta to advertise Busan and convey the town’s friendliness and attractiveness to vacationers and locals in Jakarta in addition to the main figures from varied nations who’re attending the summit.
The Group additionally will display screen promotional movies highlighting Busan’s distinctive enchantment and messages that help its bid to host the 2030 World Expo on greater than 30 screens put in on the arrival and departure gates of Terminal 3 of Soekarno Hatta Worldwide Airport in Jakarta in addition to over 20 outside billboards close to the airport and on metropolis entry roads and in main areas of Jakarta.
Till the host of the 2030 World Expo is chosen on the finish of November, the Group plans to make each effort to create world help for Busan through the use of specifically designed artwork automobiles in main cities all over the world, together with Paris, the place the Bureau Worldwide des Expositions (BIE) is headquartered.
In the meantime, the Group has additionally performed bid help actions with autos wrapped with the Busan World Expo emblem and promotional textual content through the 172nd Worldwide Exposition Group Normal Meeting in Paris in June and through the Davos Discussion board in Switzerland in January.
The Group additionally supported the bottom transportation of the BIE delegation, which visited Busan in April, with Genesis Electrified G80 that was wrapped with the official Busan World Expo emblem to emphasise the town’s proposal to create a carbon-neutral expo with eco-friendly know-how.
The Group has additionally been actively engaged in help actions within the digital realm, publishing greater than 80 items of content material up to now, together with short-form movies and card information with infographics designed for social media on cellular screens, to advertise Busan as one of the best metropolis to host the 2030 World Expo.
Two collection of promotional movies for the Busan World Expo, produced by the Group along with Busan residents and foreigners in Korea, exceeded 100 million world views inside three months of their first launch in June, drawing world help for Busan’s bid.
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About Hyundai Motor Group
Hyundai Motor Group is a worldwide enterprise that has created a worth chain primarily based on mobility, metal, and building, in addition to logistics, finance, IT, and repair. With about 250,000 staff worldwide, the Group’s mobility manufacturers embody Hyundai, Kia, and Genesis. Armed with inventive pondering, cooperative communication and the need to tackle any challenges, we try to create a greater future for all.
Extra details about Hyundai Motor Group, please see: www.hyundaimotorgroup.com
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